Winning New Business with Key Accounts

Because key accounts are critical for your organization’s success, getting new business opportunities with them is an important part of any key account relationship. This course is part of the Key Accounts Pocketbook series, a series that provides tips, techniques, and tools for those who want to keep and develop business with their most important customers. In this course, You’ll learn 5 ways to develop new business opportunities with key accounts. You’ll learn how to communicate effectively, sell solutions to your customer’s problems, craft convincing proposals, give winning presentations, and use a six-step process to improve your negotiating strategy. By the end of this course, You’ll be in a more confident position to communicate, propose ideas and solutions, and negotiate to win new business with your key accounts.