Why gender-based marketing is bad for business | Gaby Barrios | TED Talk

With her TED Talk ‚ÄúWhy gender-based marketing is bad for business,” Gaby Barrios explains how companies can find better ways to reach customers and grow their brands. She describes how marketing primarily based on gender is a bad shortcut for businesses to take, as it neglects numerous other factors that may be more relevant and actively reinforces stereotypes about gender identity. A great talk for professionals in digital marketing, this video brings up some intriguing points both about growing a brand effectively and about the broader societal impacts of advertising.