What will happen to marketing in the age of AI? | Jessica Apotheker | TED Talk

Enhance your knowledge of digital marketing and digital transformation in the face of artificial intelligence with the TED Talk “What will happen to marketing in the age of AI?” How can generative AI transform the workplace and will we still need human brains to generate new ideas? In this talk, speaker Jessica Apotheker explores how marketers can find their niche in the world of AI based on their preference for data or creativity. Apotheker also explains how generative AI can help support human innovation as she shares her pragmatic and hopeful look at the future of marketing as a business.