What is “Range Extension” in FMCG and How to Plan for It?

This course starts with the basics of the concept of Range Extensions by defining core terminology: line extension, product extension and brand extension.
We then move into defining extensions that are within scope and out-of-scope by setting specific brand’s boundaries looking at core, adjacent and new categories.
The last part is dedicated to a practical framework to plan for extensions with practical tools to use in workshop sessions