What is Marketing?

Sometimes marketing is confused with the simple act of selling or increasing sales. But marketing is the channel companies take to grab the customers’ attention and bring them to make a purchase.
A market has a broad definition and it is necessary for marketers to find the customers in the market who will purchase their products.
The process of identifying potential customers is finding a target market. However, identifying similar traits is not all there is to a market- it also requires potential customers who have the interest and income to make the purchase.