What is Marketing?

Marketing is all the processes involved in getting a product or service from the manufacturer or seller to the ultimate consumer. It includes creating the product or service concept, identifying who is likely to purchase it, promoting it, and moving it through the proper selling channels. In addition, marketing is the process of understanding your customers and building and maintaining relationships with them. You should determine and pursue the ones that work best for you, and a unified approach between the Marketing and Sales teams.