What if advertising was honest? | Sylvester Chauke | TED Talk

The TED Talk “What if advertising was honest?” offers fresh insight on how brand management and digital marketing can be used to promote sustainability and climate action. Why do you sometimes buy more than you actually need? Brand architect Sylvester Chauke discusses how he came to the realization that his industry had sold the world on overconsumption, which has lead to devastating consequences. In this revealing talk, Chauke shares an inspiring vision of how marketing can promote sustainability with honest ads that do right by the planet. He also offers viewers an opportunity to learn how to think twice before buying and how creativity can be used as a tool for change when it comes to consumerism and how we live.