Welcoming Customer Complaints

Today’s customers have high expectations - which means companies sometimes fall short of those standards. How does your company respond when a customer complains? In this course, you’ll learn how complaints present opportunities to improve and address legitimate issues. You’ll identify ways to encourage customers to offer positive and negative feedback. Finally, you’ll use strategies to win over angry customers and use complaints to boost innovation. By the end of this course, you’ll be inspired to respond to complaints with a growth mindset that supports continual improvement. This course is part of the Handling Complaints Pocketbook series, a series that provides tips and strategies for managing customer complaints.