Using Social Media When Conducting Scouting Reports

As a recruiter, hiring manager, or member of a hiring committee, you must identify eligible candidates for open roles in your organization. Your screening process might include reviewing resumes and conducting phone, video, or in-person interviews. But have you considered using social media to vet your prospective employees? In this course, Brian Berger - founder and host of Sports Business Radio and founder of the Sports PR Summit - explains the importance of scouting social media for potential candidates and business partners. He’ll give you tips on how to begin your research and what questions to ask when browsing a person’s social media posts. By the end of this course, you’ll have specific checklists to help you assess social media content and its alignment with your company’s values and brand.