Using Ansoff’s Product/Market Matrix to Strategise for Growth

This ‘Using Ansoff’s Product/Market Matrix to Strategise for Growth’ micro-learning is named after Russian-American Igor Ansoff, and explores his Product/Market matrix. Ansoff’s matrix is a tool that gives insights into the best growth strategies, whether that means re-investing in existing products and markets, or moving into new areas. It allows the riskiness of a proposed strategy to be measured, helping inform key leadership decisions around where future investment should be made, and is intended to be used when a company is looking to grow.