Understanding Customer Motivation

As professional salespeople, we need to understand that nobody likes to be sold to, but everyone likes to buy.
Therefore, to be successful in sales, it’s important that we learn to see the world from the perspective of our buyers. We need to help our buyers make informed buying decisions. In this course we’ll explain what motivates customers to make their purchases and then how to best position what you are selling so it will be most appealing to your target customer.