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Turn now to four more “weapons of influence” you can use to persuade. The success of reciprocation, social proof, the liking principle, and scarcity are rooted in, respectively, our need to repay in kind, our looking to others to determine what’s appropriate, our duty to authority, and our fear of fewer opportunities. Get an essential guide to the dynamics of transformational leadership. Professor Michael A. Roberto’s 24 lectures from Transformational Leadership: How Leaders Change Teams, Companies, and Organizations examine the leadership behaviors essential to creating positive change in teams and organizations. Filled with case studies and lessons from leaders in business and politics, as well as specific skills you can put to use immediately.
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