TrainingBriefs® Resolving Sales Problems

In an ideal world, everyone – sales, support and service – would all be highly connected. Everyone would know all the details about a customer account and everything would go off without a hitch. But, as we all know, the reality is misunderstandings, mistakes and problems happen. What’s important is how you handle the situation. The truth is, how you recover from a problem can be a major factor in keeping that customer’s business.

One thing to remember when it comes to dealing with a customer’s problem…it costs five times as much to find a new customer as it does to retain an existing one. That’s one of the reasons why it’s so important to help a customer resolve an issue in a professional and caring way.