TrainingBriefs® Recognizing Sales Opportunities

One way in which you can support the sales process is by recognizing and responding to sales opportunities as they present themselves. The key, just like it is with any sales strategy, is to ask questions and then really listen to the answers using the ask, listen, clarify and confirm strategy. This will help keep the customer engaged and confirm understanding of the opportunity.

Recognizing and responding to sales opportunities isn’t a “hard sell” approach. It’s more about simply taking a genuine interest in the customer, asking how things are going and looking for more ways to help them out.