TikTok: Foundations for Business

TikTok: Foundations for Business is a beginner course. You‚It’ll learn how and why businesses use TikTok, and how to incorporate it into your social media marketing strategy. TikTok is a powerful social network with a highly engaged audience – and it continues to grow. Businesses can take advantage of this audience and use it as a strategic marketing tool. TikTok generates significant business and marketing potential across the marketing funnel – from awareness to sales. This course will cover the foundations of creating a strong business presence on TikTok. You‚It’ll learn how and why businesses are using TikTok. You‚It’ll discover how TikTok supports a full-funnel marketing strategy with ideas and examples of how TikTok can be used for different types of businesses.We‚It’ll dive deep into understanding the TikTok platform by understanding the algorithm and how the algorithm creates a unique opportunity for businesses to get visibility (and virality). You‚It’ll learn how to conduct research on the platform and look at competitors and trending content to inform your strategy. We‚It’ll cover how to establish and maintain a business presence on TikTok with the 6 Ps. You‚It’ll learn how and why to use TikTok business features, including TikTok ads, analytics and TikTok shop.At the end of this course, you‚It’ll have a plan to create a meaningful online presence for your business on TikTok.This interactive course includes a TikTok Quickstart Guide and TikTok Action Planner to implement your plan. In addition, it has live examples, interactive activities, and opportunities to apply your learnings.