The Role of Public Relations in Earned Media

In watching the morning news, you may be watching more than just the news. There are most likely stories featuring a product or service. What you watch or listen to on the radio is earned media. Earned media is news content featuring your brand, product or service. Earned media coverage comes from media that includes your company, product, service, expert, opinion, or ideas in a news story – online, print, radio, TV, podcast, etc.