The PR Value of a Podcast

Did you know most people learn far more from listening to a podcast than they do from the mainstream media? The ease of podcast listening has resulted in over 380 million podcast listeners worldwide. This is why including a corporate podcast in your PR strategy is essential. In this course, Brian Berger — founder and host of Sports Business Radio and founder of the Sports PR Summit — will provide you with strategies for using podcasts as a platform to enhance the profile of your executives and organization. He’ll give you tips for launching a corporate podcast and advice on how to gain value from your executives as guests on other podcasts. By the end of this course, you’ll have some actionable takeaways to expand your corporate presence through this handy, accessible, and powerful tool.