The Marketing Mix

The marketing mix is also called the 4 Ps of marketing. The 4 Ps are product, price, place, and promotion. Each element of the marketing mix is linked to the others, and they all need to be carefully integrated and coordinated to be effective.
A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common classification that began as the four Ps. Effective marketing touches on a broad range of areas as opposed to fixating on one message. Importance of Marketing Mix helps understand what your product or service can offer to your customers. Helps plan a successful product offering. Helps with planning, developing and executing effective marketing strategies. Helps businesses make use of their strengths and avoid unnecessary costs.