The Marketing Mix

Understanding how to think of the mix of questions you must answer as a marketer helps you formulate a marketing strategy. This course is part of the Marketing series that presents basic information about marketing. In this course, I’ll explore the methods for understanding the marketing mix, including the 4 Ps of product, price, place, and promotion, as well as a customer-oriented approach using the 4 Cs of communication, customers needs and wants, convenience, and cost.