The Marketing Funnel

Market funnels are traditional tools used by marketers. The marketing funnel contains the stages that a customer takes on the way to purchase your product. The funnel may vary slightly, but there are basic stages in the AIDA funnel that remain the same.
A marketing funnel defines the buyer journey from product or service and brand awareness to purchase completion. Funnels provide a framework that enables marketers to track leads as they turn into prospects, and as prospects convert to customers.