The joy of shopping — and how to recapture it online | Nimisha Jain | TED Talk

In her TED Talk on the digital transformation of e-commerce and customer service, Nimisha Jain explores “The joy of shopping — and how to recapture it online.” Jain asks: can we create online marketplaces that are convenient, abundant and human? By this, Jain means a new “conversational commerce” retail model built on human interactions, but fueled by technological infrastructure. Learn about Jain’s vision--combining the convenience of a digital experience with the customer focus of human interaction, in order to give shoppers the best of both worlds.