The Human Sales Factor: The Human-to-Human Equation for Connecting, Persuading, and Closing the Deal | Lance Tyson

Because he’s a businessman, Lance Tyson’s The Human Sales Factor: The Human-to-Human Equation for Connecting, Persuading, and Closing the Deal is a concentration of insights for anyone who wants to learn the skill of selling about anything. This book will change the way you sell and connect with your clients — not through fake gimmicks to trick people into believing something you don’t believe in yourself, but through a curation of the enthusiasm, credibility, and reason you already possess for a product or service you’re passionate about.