The Entrepreneur’s Toolkit: Understanding Intellectual Property

A smart phone, a company logo, and a bestselling book are all examples of intellectual property. Understand when and how you can protect your ideas through patents, trademarks, and copyrights. Also discover why some companies choose not to seek patent protection for their products. This lecture, presented by Michael G. Goldsby, is from The Entrepreneur’s Toolkit. According to the Small Business Administration, two-thirds of all new businesses fail in their first decade of operation. What does it take to become a winner? These 24 half-hour lectures teach you how to get started and overcome the many obstacles on the path to a successful venture, whatever your endeavor. By following Professor Goldsby’s proven path, you can embark on your own enterprise with confidence.