The Entrepreneur’s Toolkit: How to Come Up with a Great Business Idea

Great businesses are built on great ideas. Discover your own great idea by drawing on some basic principles plus inspiration from famous entrepreneurs. But first, you must know who your customers are, which is not as straightforward as it sounds. This lecture, presented by Michael G. Goldsby, is from The Entrepreneur’s Toolkit. According to the Small Business Administration, two-thirds of all new businesses fail in their first decade of operation. What does it take to become a winner? These 24 half-hour lectures teach you how to get started and overcome the many obstacles on the path to a successful venture, whatever your endeavor. By following Professor Goldsby’s proven path, you can embark on your own enterprise with confidence.