The Entrepreneur’s Toolkit: Cash Flow Statements and Performance Measures

Continue your study of finance by investigating cash flow statements. Learn why they are so important, what they should include, and how to build one. Then look at important financial performance measures, including working capital, return on assets, and return on investment. This lecture, presented by Michael G. Goldsby, is from The Entrepreneur’s Toolkit. According to the Small Business Administration, two-thirds of all new businesses fail in their first decade of operation. What does it take to become a winner? These 24 half-hour lectures teach you how to get started and overcome the many obstacles on the path to a successful venture, whatever your endeavor. By following Professor Goldsby’s proven path, you can embark on your own enterprise with confidence.