The Customer Revolution: How to Thrive When Customers Are in Control | Patricia Seybold

Customers are taking control of industries and reshaping them from the outside in. While some characterize the changes taking place as the New Economy, the Internet economy, or the knowledge economy, Seybold, the bestselling author of the book Customers.com, simply calls it the ‚Äúcustomer economy.” To survive in this customer economy, you need to respond to customer demands for changes in the way you design and deliver products and services. Seybold shows you how.