The counterintuitive way to be more persuasive | Niro Sivanathan | TED Talk

Organizational psychologist Niro Sivanathan explores the best way to make a good point in his TED Talk ‚ÄúThe counterintuitive way to be more persuasive.” Sivanathan shares a fascinating lesson on the ‚Äúdilution effect” commonly found in our communication--a cognitive quirk that weakens our strongest cases. You’ll learn why Sivanathan argues that brevity is the true soul of persuasion and negotiation--and pick up some practical tips to use brevity in your public speaking and everyday conversations to become more convincing.