The Components of Strategy

An effective strategy is critical to achieving the goals of your organization. To develop a strategy, you first need to identify and understand the key components of a strategy and know the differences between the types of strategies within an organization. This course is part of the Strategy Pocketbook series, a series that provides tips and techniques for formulating and developing a strategic plan. In this course, you’ll learn the difference between a vision statement and a mission statement. You’ll also also learn about the two types of objectives and the three types of strategies an organization uses to meet their objectives, specifically corporate strategy and competitive strategy. By the end of this course, you’ll be able to use the knowledge of the key components of strategy to begin developing or improving your own.