The Challenger Sale: Taking Control of the Customer Conversation | Matthew Dixon and Brent Adamson

Discover insights from the book “The Challenger Sale: Taking Control of the Customer Conversation” by Matthew Dixon and Brent Adamson. In this course, you’ll learn how one specific type of sales rep, which the authors call Challengers, outperform other types by teaching, tailoring their messages, and taking control of the sale. The book includes tips on mastering Commercial Teaching, understanding diverse stakeholder needs, and driving value in complex B2B sales. This book is ideal for any B2B sales professional or team looking to enhance performance in a competitive market. After this course, you’ll be prepared to apply your insights about the Challenger sales approach to your life and career.