The BCG Growth Share Matrix: Prioritising Investments for Maximum Returns

This ‘The BCG Growth Share Matrix: Prioritising Investments for Maximum Returns’ micro-learning course is, unsurprisingly, all about the BCG Growth-Share Matrix. This matrix is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group, in the 1960s. This model, when used in parallel with the Attractiveness/Advantage Matrix tool – be sure to check out our course on that one, too – works hand-in-hand to help enable you and your organisation to form the basis of your investment strategy.