The anti-CEO playbook | Hamdi Ulukaya | TED Talk

Chobani founder Hamdi Ulukaya’s TED Talk ‚ÄúThe anti-CEO playbook” calls for an end to our current, narrow focus on shareholder dividends and the corporate bottom line. Ulukaya tells the story of how Chobani started, and how his experiences with the company inspired him to stress a focus on people over profits. He explains his views on how companies should engage with local communities, pushing for a strong focus on corporate social responsibility and business ethics to become the norm rather than the exception. This inspiring talk encourages CEOs to reconsider their approaches to leadership and better understand the benefits that gratitude and accountability to customers and employees can bring to both their businesses and the world.