Territory Development Introduction: 02. The New Sales Skills

This elearning course, The New Sales Skills, presents an alternative outlook on selling, one that may seem counterintuitive but one we encourage you to embrace in today’s business world. This approach focuses on developing an emotional connection with prospective buyers because we now know the importance of emotions when it comes to purchase decisions. You’ll learn how the biology of the brain works in terms of thoughts versus emotions and how you can use this information to your advantage by changing your sales presentation. The course encourages you to become a good storyteller and a better listener, engaging the customer along the way.

Part of the Territory Development Introduction series, this course includes a video lesson, downloadable student materials and a short online quiz to check your comprehension of the course.