Taking on a New Key Account

Being proactive is important in building a trusting relationship and in the day-to-day management of a new key account. This course is part of the Key Accounts Pocketbook series, a series that provides tips, techniques, and tools for those who want to keep and develop business with their most important customers. In this course, you’ll learn what it takes to manage a new key account relationship. First, you’ll get tips on how to manage a new key account based on whether you inherit the customer or win them. You’ll also learn how to keep your account’s details organized and identify how to hold appropriate meetings and follow-ups to keep your key account relationship thriving. By the end of this course, you’ll be prepared to successfully take on any new key account confidently and professionally.