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Learn to master market analysis through PESTLE, examining Political, Economic, Social, Technological, Legal, and Environmental factors to uncover market demands and challenges. Hone your strategic skills with SWOT Analysis to pinpoint your startup’s Strengths, Weaknesses, Opportunities, and Threats, guiding internal and external analysis crucial for strategic planning. Gain expertise in target customer segmentation, defining Ideal Customer Profiles (ICP) and Buyer Personas to identify and serve valuable customers effectively. Discover strategies for targeting and positioning your brand to appeal to these segments’ unique requirements. Develop the ability to conduct competitive analysis, analyzing competitors’ strategies, strengths, and weaknesses to establish a unique market position.
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