Stop and Sell the Roses: The Story Behind 1-800-Flowers.com

Telling your story is a powerful way to connect with customers - and show them what really matters to you. In this course, Jim McCann, business leader, author, and philanthropist, tells the story behind his company, 1-800-Flowers.com. You’ll learn how Jim and his brother Chris transformed 1-800-Flowers.com from a neighborhood flower shop into a booming eCommerce company. You’ll also reflect on the meaning behind your company and practice telling your own story. After this course, you’ll have greater insight into the values that drive your business.