SPIN Selling | Neil Rackham

Discover insights from the book “SPIN Selling” by Neil Rackham. In this course, you’ll learn Rackham‚It’s research-backed strategies for mastering major sales, including the SPIN question framework, which stands for Situation, Problem, Implication, and Need-Payoff. The book offers actionable guidance on identifying customer needs, presenting benefits, handling objections, and closing complex sales effectively. This course is ideal for anyone in B2B sales or roles requiring long sales cycles and high-stakes negotiations. After completing this course, you‚It’ll be prepared to transform your sales process and build stronger relationships with buyers.