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In order to prevent situations that can put the company at risk, companies create a policy that outlines what is and is not acceptable us of social media in the workplace.
A social media policy (also called a social networking policy) is a corporate code of conduct that provides guidelines for employees who post content on the Internet either as part of their job or as a private person.
It’s designed to safeguard the brand’s image and encourage employees to use their accounts responsibly. A social media policy defends against legal trouble, empowers employees, and creates consistency across all channels. A social media policy has three main parts: regulations, roles, and accountability.
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