Social Media in Personal Branding

Social media is an excellent way to improve your brand’s presence. You must, however, use social media correctly in order for it to be effective. It is not enough for you to have social media accounts.
Personal branding on social media is about shaping the public perception of you as a brand by having a consistent voice, personality and biography on the various platforms. It involves defining the themes and personal values you stand for by initiating conversations and sharing content around these themes and values.