Social Media Ads: Foundations

Social Media Ads: Foundations is a beginner course. You‚It’ll learn what social media ads are, how they fit into a marketing strategy, and how to unlock their power for your marketing. Social media ads are extremely popular—from the biggest businesses in the world to the smallest—for good reason. They are low-cost and extremely effective at every stage of the marketing funnel. This course will give you a clear blueprint for getting results from strategically using social media ads. We‚It’ll show you what social media ads are and why they are so powerful. You‚It’ll learn how social media data gives social networks an edge in both targeting and delivering ads effectively. Next, we‚It’ll explore how social media ads connect to the marketing funnel. Specifically you‚It’ll see the role that social ads can play at each stage in the marketing funnel. Social media ads are unique vs. other channels because they can achieve full-funnel marketing goals. You‚It’ll understand the pros and cons of social media ads. Specifically, the benefits of social media ads include cost, targeting, controlled delivery, creative placements, ease of execution, and full-funnel strategies. We‚It’ll also dive into the drawbacks, including fit for platform creative, low or passive views, network-specific drawbacks, audience receptiveness, competition, and earning attention. Once you have a strong strategic understanding, we‚It’ll dive into how these ads actually work. You‚It’ll learn about objective-based advertising and how to choose the right objective for your ad campaign. We‚It’ll dive into targeting -including custom, look-a-like, core, and AI ad audiences. You‚It’ll learn about placements and formats and the common choices for each. Finally, we‚It’ll show you ad libraries. Ads libraries allow you to see all ads being run on a social network. You can use this data to inspire your strategy and spy on your competitors. At the end of this course, you‚It’ll be ready to integrate social media ads into your strategic digital advertising campaigns. This interactive course includes a Social Media Ads Quickstart Guide to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.