Shopper Marketing: 05. What Shopper Marketing Looks Like

In Shopper Marketing: 5. What Shopper Marketing Looks Like, we’ll show you two shopper marketing campaigns to deepen your understanding of what you’ve learned in this series. You’ll see how marketers drew conclusions and made decisions on strategies by effectively discovering actionable insights. You’ll also notice how the utilization of shopper insights can lead to effective engagements and activations with shoppers along their path to purchase. Finally, we’ll discuss what great shopper marketing will look like for you as a retailer or CPG supplier.

This course is the fifth in our Shopper Marketing series, and is delivered in the form of a video with narration and helpful illustrations throughout.