Shopper Behavior: Introduction

In the Shopper Behavior: Introduction course, viewers will learn how to convert shoppers into buyers by learning how shoppers think, plan and what motivates their purchasing decisions. In this course designed for DSD suppliers, we will introduce you to the common behaviors of shoppers in order to boost your knowledge. The goal is to help you develop a better understanding of how your retail customers attempt to influence shoppers’ purchasing decisions.

This course is designed to help you effectively collaborate with your retail customers in developing merchandising strategies that deliver mutually beneficial results and strengthen your customer relationships. Delivered as a video with helpful narration, this course is part of our Shopper Behavior series.