Shift Your Marketing Strategy to Target Younger Generations

Young people are meeting products and services on social media platforms, so you need to expand your brands marketing to these digital spaces. This course, taught by Carlos Gil, author and leading social media strategist, will help you sort through several platforms like TikTok, Instagram, Twitch, and Clubhouse to help you decide where you’d be most successful. You’ll learn about each platform’s key features, what type of content goes viral, how to identify trending hashtags, and how to use analytics to view your brands performance. You’ll also learn about Instagrams Reels and IGTV features, how to use Twitchs platform, the benefits of Clubhouse’s format, Snapchats Spotlight feature, and how to improve your SEO with YouTube. Upon completing this course, you should feel ready to pinpoint which platforms will work to elevate your brand to the next level.