SEO: Keyword Research and Planning

SEO: Keyword Research and Planning is an intermediate course. It shows you exactly how to identify strategic keywords for SEO based on best practices and proven templates. Keywords are the foundation of your SEO execution. It is vital to choose the right keywords to know what you are optimizing your site for. This course will show you the four steps of building a strategic keyword plan for SEO. You‚It’ll learn why keywords matter and how search engines like Google, Yahoo, and Bing interpret website content and keywords. You‚It’ll understand semantic search and context in keywords. You‚It’ll also understand long-tail keywords and how they can unlock opportunities for your keyword strategy. We‚It’ll cover top tools that you can use to brainstorm and research keywords. You‚It’ll learn the techniques that can help you uncover keywords based on user data, search data, site performance and competitor strategies. Once you have keyword ideas, you‚It’ll learn how to evaluate and select the right keywords. You‚It’ll learn the criteria that matters in choosing keyword and how to apply this to your selection. Finally, we‚It’ll cover how to optimize your site and content to actually rank for keywords. At the end of this course, you‚It’ll be able to choose and implement the right keywords for your SEO strategy. This interactive course includes the SEO Keyword Research Quickstart Guide to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.