Seeing Objections as Opportunities

Sales representatives need to expect prospects to make objections. Rather than seeing objections as hindrances, they should be viewed as opportunities. Addressing objections early on will help prevent any problems later on in the business relationship.
Consider if the objection is fair and justified or if you’re still in the right. If it is justified, allow the objection to shape the resolution. However, if you’re convinced, you’re in the right, and you should definitely stand your ground and ensure the outcome is what’s best for the company.