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The chances are high you won’t be the only person trying to sell a product or service to your customer. If you are, congratulations on your monopoly! But since that’s not likely, you will have to be prepared to sell while competitors are vying for the same position in your customer’s heart. In this video, You’ll learn how to assess your customer’s viewpoint and approach selling against the competition in three distinct ways. You’ll also learn how to do it without giving away your product for free.
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