Sales: Cold Calls

In this course you’ll learn how to confidently generate new leads and build lasting relationships with customers through the effective use of cold calling. We explain how to prepare for each call and develop a polished presentation. You’ll learn some of the fundamentals of cold calling, including how to maintain a positive mindset and how to focus on the prospect’s needs while overcoming their objections. You’ll also discover tips on how to follow up successfully and benefit from strategic call backs.

Part of the Sales series, this training course uses a mix of interactive text and audio narration to present information in an engaging way. Downloadable documents containing charts, exercises and checklists help to clarify key points, and there are 3 quizzes to test your knowledge. Students who pass the final test will receive a Certificate of Completion.