Run the Business

Before you can sell the products / services your company offers, you must get out there and source the materials. Run the Business to operate, to direct, to oversee, and to manage.
A mission with great core values that employees can believe in is another way. The most successful companies recognize the good talent they have, and work to keep it. That means more than a competitive salary and a few benefits. Employees need to fit in with the company culture and feel valued for their contributions.