Retailer Profitability Model for Vendors: 05. Reach

Retailer Profitability Model for Vendors: 05. Reach is an elearning course that explores ways to increase customer reach to maximize revenue. The Retailer Profitability Model, or RPM, explains how a retailer makes profit and it’s fairly simple. Retailers generate both revenue and expenses. Expenses are subtracted from revenue to get profit. Revenue is made up of traffic multiplied by transaction size, and traffic is made up of reach multiplied by frequency. In this course, we’ll take a look at one part of the traffic equation, reach, how it can impact a retailer’s profit, and how to help improve your retailers’ reach.

This course is from our series on Retailer Profitability Model for Retailers. It includes a video with audio narration, downloadable materials, and a quick quiz. Take this course along with others in the series, and you’ll learn to maximize retail profits effectively.