Retailer Profitability Model for Vendors: 04. Frequency

Retailer Profitability Model for Vendors: 04. Frequency is an elearning course that explores ways to increase customer frequency to maximize revenue. The Retailer Profitability Model, or RPM, explains how a retailer makes profit and it’s fairly simple. Retailers generate both revenue and expenses. Expenses are subtracted from revenue to get profit. Revenue is made up of traffic multiplied by transaction size, and traffic is made up of reach multiplied by frequency. In this course, we’ll take a look at frequency, how it can impact profit, and how to improve customer frequency.

This course is from our series on Retailer Profitability Model for Retailers. It includes a video with audio narration, downloadable materials, and a quick quiz. Take this course along with others in the series, and you’ll learn to maximize retail profits effectively.