Retailer Profitability Model: 04. Frequency

This course, Retailer Profitability Model: 04 Frequency, helps you learn more about the importance of customer frequency in retail. Frequency is the number of trips a shopper makes to a store on an annual basis. As you may already know, retailers are keenly focused on strategies and tactics that will drive shoppers into their stores more frequently because a couple of additional shopping trips means quite a bit of incremental operating profit to a retailer. In this course, part of our Retailer Profitability Model series, we will discuss the common frequency tactics retailers can employ to get shoppers to visit their stores more frequently. This course is designed to help you develop a better understanding of frequency, in order to help you deliver effective sales suggestions to your clients and customers that will set you apart from your competitors and potentially earn you more business.